Optimize your digital marketing funnel....

It's been a little while since I posted my thoughts - but I think today I am ready to share again... When we first began the "work from home" scenario - I honestly hated it! I still don't love it, but I have become better at it. When we first started, my biggest hurdle wasContinue reading "What Is Most Important To Me Today?"

With explanations, you can view the reason for any change in clicks, impressions, cost and conversions in a single click https://support.google.com/google-ads/answer/9911637?hl=en&linkId=90986827 When optimizing campaigns, it’s important to understand why your conversion volume may change. However, it can be difficult to diagnose this issue–the change could be due to conversion lag, a problem with your conversionContinue reading "Understand Changes in Conversions with Explanations"

Everybody knows the stereotypic opportunistic salesperson - all they want to do is sell! Well, don't be THAT person! With initial contact talking to a new prospect - you can 100% differentiate yourself from other "sellers" and begin to build the foundation for a lasting relationship and long-term partnership. The prospect will know immediately ifContinue reading "I Don’t Want To be “THAT” Seller……"

Today begins week 9 working from home...... 9 weeks!!!!! I honestly never thought I would get as much accomplished as I have in this "work from home" environment - but here I am, working harder and more productively than I ever have! Not busy - just productive! There's a difference between being busy and being productive. Being busy is aboutContinue reading "Productive vs Busy – What Am I?"

One of the positives of working from home the last few weeks, has been the opportunity to reach out to potential new partners - to develop new relationships - and strengthen my existing relationships.... to deep-dive into current campaigns and strategize new ones! When initially chatting with a new client, currently it's either on theContinue reading "There is No One-Size Fits All…"

2020 started off with a bang, and I - like many others - saw this year as potentially one of my greatest yet! Then BAM....... Covid-19 struck..... It all came to a halt, and everything we thought we knew went right out the window! If you are like me, continuing to be able to workContinue reading "Will I Be Stronger? Better? When This Is Over………"

In my early sales years, at one time or another, I could be accused of being that "motor-mouth salesperson" - you know, the type that thought I could talk anyone into a sale if I somehow managed to find the right combination of words and the right "package". However, what I wasn't taught early onContinue reading "I’m Listening…….."