As we are navigating through this "new normal" (hopefully temporary normal) - I was having a particularly annoying moment when one of my mentors said the following to me.... look in the mirror and ask yourself "What does great look like to me today and how do I plan to get there?" Today, GREAT looksContinue reading "One Day at a Time!"

I know I did a blog on CTV vs OTT earlier - but this is a more of a deep dive into the technical side of it rather than the basics..... Dealing with multiple clients, there is definitely a lot of confusion with small to medium size businesses in regards to OTT, CTV, "digital TV"Continue reading "Deep Dive into OTT / CTV… Cutting through the Confusion!"

I've been working in marketing and advertising for many years.... but this is a first for me! I began my career not long after 9/11 - but it was far enough away that the markets were bouncing back and advertising was moving full speed ahead.... Looking at this current situation - from a personal standpointContinue reading "Are you Marketing through the Pandemic?"

Did you know you can scan a document from your iPhone with your NOTES app? To scan documents on your iPhone, go the Home screen and open Notes. Tap the NEW NOTE icon at the bottom right on your screen to create a new note. Once your new note page is open, press the CAMERAContinue reading "WORK FROM HOME HACK…. Need to Scan a Document – Well Now You Can!"

Facebook retargeting is the process of finding people who’ve visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your website. Why Facebook? In case you didn't know, Facebook has..... 1.8 billion active usersAbout IContinue reading "Facebook Retargeting…."

When I meet with a client and the topic of “Facebook Advertising” comes up – the most common reply I get is “I’m already doing that”…..  well, yes most are – but they are usually running boosted posts not actual Sponsored posts (Facebook ads).  They don’t truly know the difference between boosted and sponsored posts. Continue reading "Facebook… “But I’m already Advertising”…."

I am going to try and put this in terms everyone can understand because it is still such a murky murky maze to most! What is OTT? And then why do some call it CTV? OTT simply refers to "over the top" viewing - or the delivery of video content streamed directly over internet-connected devices.Continue reading "OTT vs CTV – OMG What's the Difference"

With this new "pandemic" (or whatever the word of the day is) - there is obvious uncertainty, worry, and the still unknown factor floating about. Things feel very uncomfortable. Everyone is out of their comfort zone in some shape, form or fashion. You are not alone! For businesses this is a particularly terrifying time -Continue reading "This Too Shall Pass"

As we embark on this new (temporary I hope) normal with social distancing and working from home - I find myself reviewing all of my clients current campaigns - then looking to see how I can help them with new creative and messaging to work with the current situation. I am also finding myself diggingContinue reading "Random Thoughts and a View From Above"