Facebook retargeting is the process of finding people who’ve visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your website.
Why Facebook? In case you didn’t know, Facebook has…..
- 1.8 billion active users
- About I billion of them sign in every day
- Five new profiles get created in every second
- 74 percent of consumers rely on Facebook to guide their purchase decisions
Websites Produce Audiences. . . Retargeting Applies Frequency To Target Audiences
• 98% of your web traffic will not do what you would like them to do, especially during their initial visits…visitors need to be brought back to convert.
• That 98% represents people who already know you – what you offer – where you’re located – why your offerings are relevant – how to contact you – demonstrate a level of intent, and desire, to engage with you.
• It is far less expensive, and far more efficient, to market to people who know you or have engaged with you already.